Steven Pope

There's lots of videos on starting a business, but not enough videos on managing and growing it.

For example, the agency model only works if you're able to hire, train, motivate, and retain high-quality employees.

True.

How do you exactly motivate them?

How do you retain them once they're at a senior position, could start their own agency, or join the competition?

What systems do you need to put in place to make sure you're able to identify a top performer and promote them?

How do you build a company culture that makes the company last for 1,000 years?

That's one of my tropes that I use

Because I really, really want my company to outlive me.

And it's like super important to me.

Like the worst thing, I would feel like a failure in business if my company didn't outlive me.

Because it would mean that my system wasn't better than me as an operator.

At what point do you start giving out equity to senior positions?

All right.

So this is tricky because there's a lot of ways to run a business, right?

But there's only a few ways to start a business.

And this is why I think there's so much content around starting a business.

Because you start cold calling, you sell before you build it, and you're off to the races.

Almost all billionaires who are self-made sold an idea

like Virgin Air, for example, didn't own anything, just started calling people and saying, hey, would you value having your own private plane?