Steven Pope

I've given him the torch.

I still meet with him every day.

I give him lots of feedback.

I tell him why I would do something the way I do it.

I trained him how to do the content.

I trained him how every piece of content could be as simple as what did the customer ask, read their question, answer it, and give value.

Like anybody trying to create content in 2026, if you just answer questions, that's like, look at this video.

I just made, I'm 42 minutes into this video, riffing on one comment off of a YouTube video that I previously shot, right?

Now, I'm obviously extraordinarily passionate about this topic.

And I can't 42 minute riff on every topic.

But the point is, is that if you invest in your top performers and you'll know who they are without a system, in my opinion, you'll just know it's in your gut.

You can just see it.

Why?

Because they're hungry AF and they come to you and ask for more and they do really good work.

And the clients like them or your customers like them, your employees like them.

And maybe they're rough around the edges and you got to polish them, but they're a diamond in the rough at the very least.

And I don't even know what the next level up above from that is, but I'm really good at finding diamonds in the rough.

Like that's just my stick.

and I call it Moneyball, by the way, just like the Brad Pitt, Jonah Hill movie, where they take people who are very talented, but need to be played on the roster a very particular way.

Some might even say peculiar, where you take a guy who used to be a pitcher or a catcher, and you put them on first base because they can't throw the ball anymore.