Steven Pope

So without digging too far into this yet, for those that are uninitiated, Cosmo essentially is this new version of Amazon's algorithm that is focused around AI attributes.

Cosmo is not yet necessarily rolled out to the entire ecosystem, but it is getting tested in certain areas.

And a couple of key things that we're seeing within these tests, first and foremost, is that Cosmo does not like the idea of multiple keywords being stuffed in title, then stuffed in bullets, then stuffed in description.

This is something that for years, if you wanted to index really fast, you would throw on some form of keyword in a bunch of different places.

You would throw it in that place a bunch of different times.

So we saw the start of this last year when Amazon said, hey, you can only have one keyword up to three times within your title.

No more than that or else we will change your title for you.

This is the secondary aspect of that.

So what we're actually going to be seeing here, the trap, putting strings like, you know, keywords like best gift, dad, father, Christmas, basically stuff that doesn't make sense.

Incoherency, right?

So we don't care about the actual content of it, just the stuffing of it.

And what this will end up doing is having Cosmo view your product as a lower quality and more spammy.

And this is actually going to end up hurting overall your indexability, your ability to actually rank even further.

So as Cosmo keeps getting rolled out more and more as the algorithm keeps updating, this is something that I really encourage you to take a look at how you are currently stringing together all of your keywords and make them as coherent as possible.

AI relies on this aspect of how somebody is actually going to ask a question and talk about something versus just the specific keyword that somebody is looking for.

And so with Cosmo, you're going to really want to stray away from the idea of stuffing just a bunch of keywords together, make them more coherent at the end of the day.

Number four, neglecting negative keywords.

So this is a very, very common one that I see just very new sellers, age sellers, every single person do, and that is just neglecting negations, relying entirely on AI bidding to filter out bad traffic without human oversight.

a age old saying is never negate a good keyword, always negate it back.

And a lot of people look at negations as something that is tricky.