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Steven Rofrano

👤 Person
492 total appearances

Appearances Over Time

Podcast Appearances

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Right, right, right.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

The term seed oil is like people started talking about it then. Yeah. Yeah. And so I was just kind of going on a rant to my friend about why are you putting this in your body? Seed oils are poisonous. This is toxic. What are you doing? And he's like, I'm just trying to eat. Like, I'm hungover. I'm just trying to eat my breakfast.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

The term seed oil is like people started talking about it then. Yeah. Yeah. And so I was just kind of going on a rant to my friend about why are you putting this in your body? Seed oils are poisonous. This is toxic. What are you doing? And he's like, I'm just trying to eat. Like, I'm hungover. I'm just trying to eat my breakfast.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

The term seed oil is like people started talking about it then. Yeah. Yeah. And so I was just kind of going on a rant to my friend about why are you putting this in your body? Seed oils are poisonous. This is toxic. What are you doing? And he's like, I'm just trying to eat. Like, I'm hungover. I'm just trying to eat my breakfast.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Yeah, and it's like the liver thing too, right? Because alcohol and seed oils are processed with the same liver enzymes. And so it's like, this is- Yeah, already a horrible situation. Anyway, so I'm not helping it by lecturing him about why he's making poor dietary choices.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Yeah, and it's like the liver thing too, right? Because alcohol and seed oils are processed with the same liver enzymes. And so it's like, this is- Yeah, already a horrible situation. Anyway, so I'm not helping it by lecturing him about why he's making poor dietary choices.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

Yeah, and it's like the liver thing too, right? Because alcohol and seed oils are processed with the same liver enzymes. And so it's like, this is- Yeah, already a horrible situation. Anyway, so I'm not helping it by lecturing him about why he's making poor dietary choices.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

But ultimately, we get to talking about how there could be, you know, he's like, tortilla chips, well, they're junk food, right? I'm like, no, you could have good tortilla chips that you like to eat, but could be made well. And I start describing ingredients that could be made to put into tortilla chips that would actually be healthy for you. And he starts listening. He's like, okay, intrigued.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

But ultimately, we get to talking about how there could be, you know, he's like, tortilla chips, well, they're junk food, right? I'm like, no, you could have good tortilla chips that you like to eat, but could be made well. And I start describing ingredients that could be made to put into tortilla chips that would actually be healthy for you. And he starts listening. He's like, okay, intrigued.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

But ultimately, we get to talking about how there could be, you know, he's like, tortilla chips, well, they're junk food, right? I'm like, no, you could have good tortilla chips that you like to eat, but could be made well. And I start describing ingredients that could be made to put into tortilla chips that would actually be healthy for you. And he starts listening. He's like, okay, intrigued.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

All right, well, where can I go buy these? And I said, well, that's the thing. You can't. They don't exist.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

All right, well, where can I go buy these? And I said, well, that's the thing. You can't. They don't exist.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

All right, well, where can I go buy these? And I said, well, that's the thing. You can't. They don't exist.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

This is in my mind. Literally in my mind. Right. Yes. I just come up with a recipe on the spot. And then so he basically challenges me like, hey, why don't you go make them, you know? Right. If I can't buy them, go ahead. And so I'm like, all right, challenge accepted. And then a few months later, I got a turkey fryer, a box of tallow and some corn tortillas and fried up the first prototype.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

This is in my mind. Literally in my mind. Right. Yes. I just come up with a recipe on the spot. And then so he basically challenges me like, hey, why don't you go make them, you know? Right. If I can't buy them, go ahead. And so I'm like, all right, challenge accepted. And then a few months later, I got a turkey fryer, a box of tallow and some corn tortillas and fried up the first prototype.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

This is in my mind. Literally in my mind. Right. Yes. I just come up with a recipe on the spot. And then so he basically challenges me like, hey, why don't you go make them, you know? Right. If I can't buy them, go ahead. And so I'm like, all right, challenge accepted. And then a few months later, I got a turkey fryer, a box of tallow and some corn tortillas and fried up the first prototype.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In your house? In my parents' backyard, actually. Really? Yeah.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In your house? In my parents' backyard, actually. Really? Yeah.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

In your house? In my parents' backyard, actually. Really? Yeah.

The Ultimate Human with Gary Brecka
165. Steven Rofrano: Why Your Chips Are Toxic and How to Snack Smarter With Masa Chip Founder

I think I got it online. I forget which brand it was, but I think it was Amazon. I just found some like grass-fed beef tallow, bought it online. And yeah. The turkey fryer I think was Costco. Thanksgiving turkey fryers, I think RFK's video.