Steven Rofrano

And so, yeah, healthy is nice, but they want to eat what tastes good and other sort of things. So you expect the same people that have made fun of me for eating beef liver.

And so, yeah, healthy is nice, but they want to eat what tastes good and other sort of things. So you expect the same people that have made fun of me for eating beef liver.

And so, yeah, healthy is nice, but they want to eat what tastes good and other sort of things. So you expect the same people that have made fun of me for eating beef liver.

Not yet. That would come later.

Not yet. That would come later.

Not yet. That would come later.

I have my PowerPoint, my business plan.

I have my PowerPoint, my business plan.

I have my PowerPoint, my business plan.

I didn't even know any of that yet because, again, I had just found out five minutes prior that they didn't taste beefy. So it was like news to me. So yeah, I fed this to my family members who ate them and were like, wait, this is actually pretty good. Because I have a lot of, you know, these are people who if I fed them liver, they would freak out.

I didn't even know any of that yet because, again, I had just found out five minutes prior that they didn't taste beefy. So it was like news to me. So yeah, I fed this to my family members who ate them and were like, wait, this is actually pretty good. Because I have a lot of, you know, these are people who if I fed them liver, they would freak out.

I didn't even know any of that yet because, again, I had just found out five minutes prior that they didn't taste beefy. So it was like news to me. So yeah, I fed this to my family members who ate them and were like, wait, this is actually pretty good. Because I have a lot of, you know, these are people who if I fed them liver, they would freak out.

They would not want any part of what would normally be considered health foods. And so the fact that they liked them, that set a light bulb off in my head because most health foods... as at least people think of them, taste bad. It's kale smoothie, it's chia seed pudding, it's like, eh, gross. And on the contrary, most things that taste good are considered unhealthy.

They would not want any part of what would normally be considered health foods. And so the fact that they liked them, that set a light bulb off in my head because most health foods... as at least people think of them, taste bad. It's kale smoothie, it's chia seed pudding, it's like, eh, gross. And on the contrary, most things that taste good are considered unhealthy.

They would not want any part of what would normally be considered health foods. And so the fact that they liked them, that set a light bulb off in my head because most health foods... as at least people think of them, taste bad. It's kale smoothie, it's chia seed pudding, it's like, eh, gross. And on the contrary, most things that taste good are considered unhealthy.

McDonald's, fast food, chips, candy, whatever. So the fact that you have something here that's healthy enough for me, the health freak at this time, and also delicious enough for the people that don't care about health at all, that's a pretty novel thing. And that was the idea that I was like, wait, this could actually go somewhere. This is actually impactful.

McDonald's, fast food, chips, candy, whatever. So the fact that you have something here that's healthy enough for me, the health freak at this time, and also delicious enough for the people that don't care about health at all, that's a pretty novel thing. And that was the idea that I was like, wait, this could actually go somewhere. This is actually impactful.

McDonald's, fast food, chips, candy, whatever. So the fact that you have something here that's healthy enough for me, the health freak at this time, and also delicious enough for the people that don't care about health at all, that's a pretty novel thing. And that was the idea that I was like, wait, this could actually go somewhere. This is actually impactful.

Because I think one of the reasons, and we were talking about this before the show, one of the reasons why a lot of people don't adopt health is because they perceive it as either unpleasurable or inconvenient.

Because I think one of the reasons, and we were talking about this before the show, one of the reasons why a lot of people don't adopt health is because they perceive it as either unpleasurable or inconvenient.