Steven Sinofsky

It just speaks to the awareness of tech and then the awareness of AI and what NVIDIA has done.

Because, I mean, like, you know, it was bigger than, like, CES Xbox was, like, a sideshow compared to this.

Wow.

And he's huge in China, too.

Well, the show is always huge in Asia, broadly.

Because most of the companies are there, whether they're in mainland or in Taiwan or in Vietnam or Singapore.

And that's sort of the origin of the show.

Like, this show is like...

go there and speak an Asian language for forever.

So, fascinating.

So, the big announce, though, I mean, look, there's a zillion things going on, but the one that rose to the top was NVIDIA announcing what they called the RTX Spark Super Chip, which is a mouthful.

Before the show, it was broadly called N1X, and, like, that's sort of the, what it is, is just, it's an ARM chip,

CPU mated with NVIDIA parallel processing graphics, basically into one system on a chip that has a whole new memory architecture relative to the historic way that PCs had been built.

And the target for it are the PC makers.

And so it's very, very exciting.

And if you, the mainstream press, the stock market press, the CNBC going on behind me, like they all looked at this as like NVIDIA entering the PC business.

which is what's called the mainstream chip business, which is so weird because, you know, long before in the Stone Ages, which is now we're talking about 2011, we actually announced MVLA-milking PCs.

and making the Surface computer, the very first one.

And it was a Computex gig announcement, and it was a CES announcement, and it was, you know, I remember very vividly the partner slide had NVIDIA and Qualcomm and Texas Instruments and all the chip makers and PC makers.

So it has a ring of familiarity at, I would imagine, like 1-100th the scale.