Steven Sinofsky

Or before that, they came on a CD or a floppy disk that came with your graphics card.

And so for 30 years, this whole thing was like, do you have the latest NVIDIA drivers?

Where do you get them?

And we went from, you know, getting a new CD to getting a new DVD to FTP to downloading them from the web.

It was a whole cycle.

But it was never a first-class part of Windows until we fixed that in Windows 7 and got them on Windows Update and all this other stuff.

And the APIs on a PC to do graphics, you could always just download the NVIDIA library and call them.

But the official Windows APIs were DirectX.

And they just did the same kind of thing, just completely differently.

That the X is Xbox.

And so Microsoft was all in on the DirectX APIs.

They were a huge part of Windows release called Windows Vista when they first got integrated and then Windows 7 forward.

And then there were the NVIDIA APIs, which at first were just the NVIDIA APIs, then they became CUDA.

Then for graphics, NVIDIA embraced this open thing called OpenGL.

And then Apple went through the same exact thing.

On the Mac, you could download drivers, you could install an NVIDIA card.

But the APIs, and then they supported OpenGL for a while.

But they always wanted you to use their own stuff.

And the phone did away with all of that, and Marable did away with all of that, and it was all in on Apple.

Now, the good news for Apple was the native graphics were just outstanding, and they've always been great.