Steven

in seconds using our flavoured matcha powders that I have here in front of me. Perfect Ted Matcha is ceremonial grade and sourced from Japan. It is smooth, it is naturally sweet, not like those bit of grassy matchas that I tried before Perfect Ted. And if you are one of those people that have told yourself you don't like matcha, it's probably because you haven't tried our Perfect Ted Matcha.

in seconds using our flavoured matcha powders that I have here in front of me. Perfect Ted Matcha is ceremonial grade and sourced from Japan. It is smooth, it is naturally sweet, not like those bit of grassy matchas that I tried before Perfect Ted. And if you are one of those people that have told yourself you don't like matcha, it's probably because you haven't tried our Perfect Ted Matcha.

And you can find Perfect Ted Matcha in the UK, in Tesco, Sainsbury's, Holland & Barrett, and in Waitrose, or Albert Heijn if you're in the Netherlands. And on Amazon in the USA, or get the full range online at perfectted.com. You can get 40% off your first order using code DIARY40. What season is Snapchat in, in terms of its company's life?

And you can find Perfect Ted Matcha in the UK, in Tesco, Sainsbury's, Holland & Barrett, and in Waitrose, or Albert Heijn if you're in the Netherlands. And on Amazon in the USA, or get the full range online at perfectted.com. You can get 40% off your first order using code DIARY40. What season is Snapchat in, in terms of its company's life?

You know, like you're in that startup phase, you're in your dad's bedroom phase, where you're scrappy and you're growing quickly, then you went to the blue office. you had meteoric growth, you had the IPO. What season is Snapchat in as we sit here today in 2025? How would you summarize it if you had to poetically describe the psychology of the business now?

You know, like you're in that startup phase, you're in your dad's bedroom phase, where you're scrappy and you're growing quickly, then you went to the blue office. you had meteoric growth, you had the IPO. What season is Snapchat in as we sit here today in 2025? How would you summarize it if you had to poetically describe the psychology of the business now?

Have you had any acquisition offers since that conversation with Mark Zuckerberg once upon a time. Do people still try and buy the company like these days?

Have you had any acquisition offers since that conversation with Mark Zuckerberg once upon a time. Do people still try and buy the company like these days?

Another thing that I admired when I was reading about the way you run Snapchat is this idea of having a council. Oh, amazing. Wow, okay. Can you tell me about this? Because I might want to steal.

Another thing that I admired when I was reading about the way you run Snapchat is this idea of having a council. Oh, amazing. Wow, okay. Can you tell me about this? Because I might want to steal.

What is the essence of it? It's just get a small team in a certain department around a table and let everybody speak from the heart, listen from the heart, and be spontaneous? Yes.

What is the essence of it? It's just get a small team in a certain department around a table and let everybody speak from the heart, listen from the heart, and be spontaneous? Yes.

As a leader, how do you know in those situations whether to listen to your team or not to listen to your team? Because, you know... It sounds quite risky for a founder, I'm not saying this is what you do, but for a founder to run their company on consensus, i.e. making sure everybody agrees on something.

As a leader, how do you know in those situations whether to listen to your team or not to listen to your team? Because, you know... It sounds quite risky for a founder, I'm not saying this is what you do, but for a founder to run their company on consensus, i.e. making sure everybody agrees on something.

And we're actually seeing this in the post-pandemic world with this whole like remote work debate where some companies originally were, okay, everybody's going to be remote. And then it went back to a lot of companies are like, no, come back into the office. And I mean, if you ask a team, they're probably not going to all say, let's run back to the office. But as a CEO, you have to make a call.

And we're actually seeing this in the post-pandemic world with this whole like remote work debate where some companies originally were, okay, everybody's going to be remote. And then it went back to a lot of companies are like, no, come back into the office. And I mean, if you ask a team, they're probably not going to all say, let's run back to the office. But as a CEO, you have to make a call.

And what is the remote policy with Snap at the moment?

And what is the remote policy with Snap at the moment?

Okay. And did you ever move on that? Was there ever a moment in the pandemic where you thought...

Okay. And did you ever move on that? Was there ever a moment in the pandemic where you thought...