Steven

With Beast Games, with this, with all the other things going on, your main channel... Which is, I guess, you probably still see as your baby to some degree. It's like the mothership, right? Because it's the source of it.

Do you ever get paranoia when the views go down?

Do you ever get paranoia when the views go down?

But do you still get that? Do you still watch the video go live and look at the back end?

But do you still get that? Do you still watch the video go live and look at the back end?

You don't?

You don't?

Move on. And has there ever been a moment in recent times where you go, I think I need to spend more time on it again and get back in there?

Move on. And has there ever been a moment in recent times where you go, I think I need to spend more time on it again and get back in there?

Tell me about experimentation and testing because people look to you as the real king of like testing and experimentation. How central is this to the success of everything that you do?

Tell me about experimentation and testing because people look to you as the real king of like testing and experimentation. How central is this to the success of everything that you do?

I was going to say, or else if there was a culture of that, then people would just make the same videos again, and a lot of YouTubers just churn out the same format.

I was going to say, or else if there was a culture of that, then people would just make the same videos again, and a lot of YouTubers just churn out the same format.

I've invested more than a million pounds into this company, Perfect Ted, and they're also a sponsor of this podcast. I switched over to using matcha as my dominant energy source, and that's where Perfect Ted comes in. They have the matcha powders, they have the matcha drinks, they have the pods, and all of this keeps me focused throughout a very, very long recording day, no matter what's going on.

I've invested more than a million pounds into this company, Perfect Ted, and they're also a sponsor of this podcast. I switched over to using matcha as my dominant energy source, and that's where Perfect Ted comes in. They have the matcha powders, they have the matcha drinks, they have the pods, and all of this keeps me focused throughout a very, very long recording day, no matter what's going on.

And their team is obsessed with quality, which is why they source their ceremonial grade matcha from Japan. So when people say to me that they don't like the taste of matcha, I'm guessing that they haven't tried Perfect Ted. Unlike low quality matcha that has a bitter grassy taste, Perfect Ted is smooth and naturally sweet.

And their team is obsessed with quality, which is why they source their ceremonial grade matcha from Japan. So when people say to me that they don't like the taste of matcha, I'm guessing that they haven't tried Perfect Ted. Unlike low quality matcha that has a bitter grassy taste, Perfect Ted is smooth and naturally sweet.

And without knowing it, you're probably a Perfect Ted customer already if you're getting your matcha at places like Blank Street or Joe and the Juice. But now you can make it yourself at home. So give it a try and we'll see if you still don't like matcha. So here's what I'm going to do. I'm going to give you 40% off our matcha if you try it today.

And without knowing it, you're probably a Perfect Ted customer already if you're getting your matcha at places like Blank Street or Joe and the Juice. But now you can make it yourself at home. So give it a try and we'll see if you still don't like matcha. So here's what I'm going to do. I'm going to give you 40% off our matcha if you try it today.

Head to perfectted.com and use code DIARY40 at checkout. Or if you're in a supermarket, you can get it at Tesco's or Holland and Barrett or in the Netherlands at Albert Heijn. And those of you in the US, you can get it on Amazon. As you guys know, Whoop is one of my show sponsors. It's also a company that I have invested in. And it's one that you guys ask me about a lot.