Steven

Alex Hormozy is the master of business strategy.

So where should I start? I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

So where should I start? I find it incredibly fascinating that when we look at the back end of Spotify and Apple and our audio channels, the majority of people that watch this podcast haven't yet hit the follow button or the subscribe button, wherever you're listening to this. I would like to make a deal with you.

If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

If you could do me a huge favor and hit that subscribe button, I will work tirelessly from now until forever to make the show better and better and better and better. I can't tell you how much it helps when you hit that subscribe button. The show gets bigger, which means we can expand the production, bring in all the guests you want to see and continue to do in this thing we love.

If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode.

If you could do me that small favor and hit the follow button, wherever you're listening to this, that would mean the world to me. That is the only favor I will ever ask you. Thank you so much for your time. Back to this episode.

Alex, if someone's just clicked on this conversation and they're considering listening for the next couple of hours, based on everything that you do for the millions of entrepreneurs that follow you, that read your books, can you tell me exactly why you believe they should stay and listen and who should stay and listen?

Alex, if someone's just clicked on this conversation and they're considering listening for the next couple of hours, based on everything that you do for the millions of entrepreneurs that follow you, that read your books, can you tell me exactly why you believe they should stay and listen and who should stay and listen?

For the people that are at zero, what is it that they're typically coming to you to help them with? So if you were one of them, what is it that they want from Alex or Mosey?

For the people that are at zero, what is it that they're typically coming to you to help them with? So if you were one of them, what is it that they want from Alex or Mosey?

It's so interesting because I think everything you've said is just absolutely spot on. But you're right in the way you say that if you'd asked an audience member listening now why they haven't started yet, they wouldn't say fear. They would say, I haven't got the X, I haven't got the Y. But actually it is such an emotional thing.

It's so interesting because I think everything you've said is just absolutely spot on. But you're right in the way you say that if you'd asked an audience member listening now why they haven't started yet, they wouldn't say fear. They would say, I haven't got the X, I haven't got the Y. But actually it is such an emotional thing.

And we don't talk about that enough because uncertainty is... Humans seem to be allergic to uncertainty and they'd rather the certain misery of their current situation typically than uncertainty.

And we don't talk about that enough because uncertainty is... Humans seem to be allergic to uncertainty and they'd rather the certain misery of their current situation typically than uncertainty.

Is there a framework for knowing when to quit? Yeah.

Is there a framework for knowing when to quit? Yeah.

I was thinking about the two sort of reasons why someone might quit something or feel like they want to quit. And one of them is clearly because it's hard. And that's obviously not reason enough to quit. And then there's another one which you were speaking to there, which is it's not moving me towards a meaningful goal, irrespective of how hard it is.

I was thinking about the two sort of reasons why someone might quit something or feel like they want to quit. And one of them is clearly because it's hard. And that's obviously not reason enough to quit. And then there's another one which you were speaking to there, which is it's not moving me towards a meaningful goal, irrespective of how hard it is.

Like a marathon, you're raising money for a charity you care about. It's hard, but you don't quit. And then there's maybe if you're running a marathon for no apparent reason... there was no charity, there was no one watching, there was no fitness benefit, then that's a good, I guess, moment to consider quitting. My story mimics yours in a way that I didn't realise.