Supa Cent

speaker
459 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Supa Cent’s voice in public audio — every appearance, attributed to the second.

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And... that's the best way to market without you really coming out your pocket. The most you're coming out your pocket with is your products, right? Mm-hmm. And that works so well. I already had the big following. I came out with the career opportunities. I worked with micro-influencers. They was hungry. Like, they was tired of being overlooked by big brands because they didn't have the following.
I had to follow and they didn't. So I marketed them to other brands because I knew a lot of makeup brands was following me. Same with you. You got a big podcast. You got a lot going on. And you're marketing to people who have never seen them, never heard of them. That's all they want. They just want to be seen and recognized. So build your community. Send them products.
They're going to give you all the content in the fucking world. They're going to be loyal to you. They're going to send you all the content, and now you got a simple content to post for weeks, months. It's not enough content you could do. You don't got enough time to be in the studio, doing no photoshoots. You don't got enough time to do that. You got your podcast. You got too much going on.
You got bookings. You got too much going on for you to be... at a damn studio trying to do product photos. They got girls that's going to do product photos for you because they want to get reposted.
So you find people like that, and you build that community. You give them a name. Because they love feeling a part of something. They love being a part of the community. And market. And don't care about the bigger brands. The bigger brands, they're going to steal. But the thing is, there's going to be more micro-influencers. Every day, a new micro-influencer is fucking born. So once you...
create that influence and they become bigger and they move on to a bigger brand, okay, boom, you got another one that got 5,000 followers. The cycle never ends. Keep your focus on the micro-influencers. Cater to the micro-influencers. They're going to be the ones that are going to cater to you. They're going to love you because you see them.
You see them like you know what they're doing, like you know what they're trying to do. They're trying to get big. They're trying to work with brands bigger than your brand. And don't feel played by that. That's okay. Yeah. Small influence is going to work on me, too. So build your community. Okay. That's the main thing. That's really good advice. I never really thought about that.
Unless they're going to take the PR box and shout out for free. Mm-hmm. But they're going to charge you $50,000? Because that's what they be charging. Yeah. I worked with a few of them.
I don't see how they do it.
That's crazy. And that's my... I'm not saying that's going to be your experience. No, right, right, right. It's my experience. I think because I already created the crime case because of who I am. I was the first influencer on the crime case. I was the first big influencer on the crime case. So if I wouldn't work with an influencer that was bigger than me, it didn't matter. I'm already that girl.
I've worked with a lot of influencers with the crime case, but... The bigger they were, the less I profited from them.
You stole it yourself.
Which means you are your first influencer. Yeah. That's what I'm saying. So imagine if you go work with somebody that you feel like in your mind is bigger than you because they have more followers. They're on the blogs more. They got a lot more going on. And then when you post them, but your followers, bitch, I want to see drill.
I want to see that drill. I want to see this drill.
You know, so that's how they look at it. Like, you could work with whatever. Like, it's more of a flex than I'm making money from it.
So if you want the look, cool. Do it for the look. But if you're doing it for the money, no. Okay. Work with them fucking micro-influencers.
They bringing the most money.
Like, what do you want to do next? So we dropping more products. Okay. I stopped launching new products after I launched my last product. It was the News of the World collection. That was like,
two years ago i think but i'm about to really like stay i used to come out with products every fucking month yeah like it was non-stop coming out of products and i stopped it because i'm like well maybe maybe i'm dropping too soon maybe i've been dropping too much i thought that was the bad thing but really that was the good thing because i was on top of new shit yeah so i stopped that for like these past three years i probably only dropped a new product like twice okay years like
I dropped a whole collection. And then before that, I dropped two products. So I only dropped like eight products in three years. And that's wild for me. I used to drop like 10 products in a few months. So next, I'm going back to the basic, what I was doing before that worked for me. Instead of me trying to drift off into something new, I'm going to go back to what I was doing.
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