Surajit Ghosh

And then it just, yeah, today it's a different ballgame.

And what made you want to take the job?

I was actually working for Amazon at that point.

But when I looked at Heineken and I thought, okay, this is a legacy traditional company, right?

And AI was not a capability embedded at that point of time.

So it's a great opportunity.

If I can start something from scratch, really build it across the entire value chain of Heineken, I mean, that's probably the best job anyone can even ask for.

Yes, it's of course a lot of responsibility,

that you have to make sure that you really build the right products and right capability.

But that also happened.

So when I look back, it's quite fulfilling.

That is true, but it's also a challenge.

It's a good challenge.

And also that Heineken is also looking externally.

There are companies that are picking up speed and embedding and adopting AI.

So should we fall behind?

Not really.

So we also need to pick it up.

So I thought it was a good challenge because the use cases were there, the opportunity I could sense.

the business really was having the appetite, let's do something different.