Suranjana Tiwari

This is quite the about turn.

President Donald Trump saying in a post on Truth Social that he was increasing tariffs on South Korean imports into the U.S.

related to autos, lumber and pharmaceuticals to 25% from the agreed 15%.

He said South Korean lawmakers have been slow to approve the trade deal between the two countries, even though the U.S.

has lowered its tariffs.

Now,

It's not immediately clear when that tariff hike or whether if it could take effect or what specifically triggered this move.

But the market certainly didn't like it.

Shares in Hyundai dropping by almost 5%.

Kia Motors down by 6%, although they have largely recovered.

But they may have recovered because South Korea's ruling party did come back fairly quickly with a response, saying it will work with the opposition to speed up the passage of five bills now pending in parliament that would allow the enactment of investment in the United States.

Search for Korean skincare on any social media platform and you'll find tens of thousands of videos, posts and reviews.

Beauty influencer Leah Yoo has more than a million followers on YouTube and regularly posts about K-beauty.

She explains why it's so popular.

It's a booming business.

Last year, South Korean companies sold $10 billion worth of beauty products to customers around the world.

There's no doubt K-beauty is riding the K-culture wave.

And products are so popular, they're now stocked in global retailers.

In the heart of Seoul, K-beauty is absolutely everywhere.

I'm standing in one of South Korea's most popular retailers.