Suzanne Kappner

So if you look at this giant store that Louis Vuitton just opened in the shape of a cruise ship in Shanghai, I think that is a glimpse into the future of luxury goods.

The brands are going to be more and more dominant and they want to control their destiny.

And the ones who are successful are brands

opening bigger stores, more showmanship, special perks for their wealthiest customers, private shopping.

The designers will do private events at their homes sometimes for top customers.

However, they can make the experience more and more special for their biggest spenders.

I think that's one thing we're going to see going forward.

For a brand like Louis Vuitton, which is quite large, they also need to go beyond that very top tier and appeal to the affluent, aspirational customers.

With that Shanghai store, it is massive.

There's a museum in there.

It's really designed not just for that 1% slice, but for a wider swath of the shopping public.

Thanks for having me.