Suzanne Vernizza

So getting that signal then allowed a lot of these advertisers to get out there early.

It's called the Christmas creep.

You've seen it for years.

We used to think that the starting bell was the day after Thanksgiving and it's Black Friday.

But nowadays you're seeing holiday ads as early as August.

Obviously, the retailers, the big guys like the Amazons, the Walmarts and the Targets, they're very aggressive in the market.

Amazon actually has more minutes over the last nine weeks, I would say, than most people on TV with their holiday ads.

There's a battle going on and retail tends to be where you see the most of it.

Obviously consumers often like to say that they hate ads, right?

There's times of the year when you really do hate it.

Most people really can't stand the political season when those attack ads blanket every screen.

But there are a few times of the year when they really don't mind.

One obviously is Super Bowl.

They love to watch Super Bowl ads.

Holiday ads is another time.

We enlisted Morning Consult to poll 1,000 consumers to get a better read on this, and we found like two-thirds of respondents said they enjoyed holiday-themed ads, either somewhat or a lot.

Just only 9% said that they disliked them.

Obviously, when things start hitting in August, that's when I think people get a little bit, oh, it's too early, and that's when you see some negative.

So about 70% of baby boomers felt this year that the spots started way too early.

I looked at some other survey data from another source, and one of the places where holiday ads do upset people, and I think in general, these are the types of ads that really annoy people, they're called retargeting ads.