Sydney Bradley

Depending on how good the technology is.

I mean, so the other technologies being built are start-ups,

built by people who have also lost people and that's the entire impetus for them starting these companies.

That feels maybe a bit more like you have a tie to the actual experience and it's a smaller business.

It's not a meta scale company.

I think people maybe feel more ready to experience something there if they trust the company.

But there's still so many question marks around this space.

One person I spoke to as well for the story who had started his own company around this technology told me that the grieving process is already bad.

Why not make it a little bit better for people?

But then at the same time, a sociologist I spoke to said the most important element of grief is the permanence of it all.

Will tools like this disrupt that process of grief?

There's so, so many existential questions on this topic that it's an endless rabbit hole of yes, but...

Yeah, and in ways we've always been talking to the dead.

We go to funerals, we go to gravestones, people's Facebook walls, people post every year on their birthdays, even if they do know that they have passed.

I think for a technology like this, a really important detail would have a requirement to have the accounts be labeled as gravestones.

Thanks again for having me.

Stars are going to look a little different.

So maybe it'll be someone in a certain niche being the person to follow if you want to watch knitting content or the person who is one of the biggest fashion influencers.

But being the everything creator is almost just as hard for a social media platform to be the everything platform for everyone.

There's so many things happening.