Tali Sharot

So people who have patents under their name, who have written books, who have exhibitions and museums and so on,

Studies show they tend to habituate slower.

There's ways to measure your habituation.

For example, I can have a sound play over and over and over, and I can measure your response to it, your physiological response.

So I can measure your habituation.

And so the question is, why is it that people who habituate slower are more creative?

And I think the reason is that they are less likely to filter information.

Sounds, images, smells, knowledge, they stay in their mind longer.

And it could really be distracting, but once in a while, this mishmash of information in your mind can form some unexpected combinations that lead to innovation and creativity, right?

Think about these things kind of like floating around in your mind for longer.

They're not really related to each other, but you haven't fiddled that out.

And then suddenly they come together to create this really interesting idea.

And so, of course, the question is, how can we promote this habituation in ourself in order to hopefully foster creativity?

And what studies suggest is that the answer is changing your environment.

Simple changes, meaning you're working in your office and then, you know, you can go work in a coffee shop.

You can get good.

Get up and go for a walk, go for a run, then come back and, you know, back to your office and so on.

These simple changes in your environment, studies show, will enhance creativity.

Now, just to say that these enhancement of creativity, according to the studies, only last for about six minutes every time you change.

But I think sometimes those six minutes can be critical.