Taliah Waajid

It all goes around.

Yeah, I think that... Go ahead.

You said observe what?

They want to know something that they don't know.

They definitely want to know something that they don't know.

And I think you asked me about the, oh, well, I did want to talk about this one time with my brand where social media came, you know, because for years there was no social media and we talked to consumers a certain type of way.

You tell them what,

they needed and they listened to you and they bought your stuff.

And then this thing happened where social media came and people became educated about products and whatever it is that they wanted.

And so now they're making the decision.

fully on what they want to buy.

So I had to relearn how to talk to consumers.

I had to learn social media.

I had to learn.

So business is about always just knowing that you should always be in the position to learn, to want to learn more, because things change overnight.

No matter how successful your business is going, it can be going successful for years, years, decades.

And then something something can switch.

So if you have the mindset of, well, you know, we've been doing it this way and we've been successful and we're just going to wait and keep doing it.

No, you're going to slowly fizzle away.

You have to adjust to whatever new is going on, you know, whatever the consumer wants.