Tamara Jackson

And it really put me on a journey of soul searching.

Everything I had done up until that point did not work.

So now what?

Then I realized the thing that I had not done was really tapped into the purpose, that conversation about what each person on the team really was about, what they really want.

I hadn't really gotten to know them as individuals.

I was just focused on them.

getting the ball down the field and getting a score.

And when I took the time to actually sit down with each individual and not just looking at the numbers, but get to know them, what their motivations were, what their goals were,

Then we started to connect on a level and they could receive the coaching and feedback and we could work together to help them to grow.

And our numbers started to improve.

And then for some of those people, what we realized through those discussions is this role wasn't a good fit.

And so my responsibility as a leader wasn't to continue to push them and beat them over the head about the numbers that they weren't hitting, but to help them to find the role that was a better fit.

And so when we lean into purpose, when we lean into relationships, that is so key to purpose.

Then what we find is that people feel seen.

They feel valued.

And when they see feel seen and valued, they will perform for you at levels that you would never be able to get them to form by just looking at them.

And I think that's something that's not talked about enough.

It is critically important because no person is the same.

I think that's one of the critical things that we need to recognize is that when we're meeting someone, when we're leading someone, when we're building relationships with people, they are bringing so much with them to that relationship.

All of the experiences that they've had, the heartbreaks, both in business and in their personal lives, and all of these experiences have shaped their outlook on life.