Tan Gera

Now, that research team went on to become the literal, one of the top research teams in the world.

And so we scaled the business with it because then your brain starts thinking differently and you're like, wait a minute,

This can actually become way more than I ever anticipated.

Now the real value stands in the community.

We have 4,000 people who are like high net worth.

It's so valuable.

Like one connection, one handshake, one business deal.

Boom, done.

So those who say, why do you teach it?

They don't realize that actually teaching and education, teaching someone how to fish instead of just giving them a fish once triggers what we call the principle of reciprocity.

If they succeed, thanks to you, they will

love you for the rest of your life and they will buy any other product that you create and they will be your top ambassador and they will be your supporter and the fulfillment you get from doing that i get goosebumps every single time one of our customers just writes me on linkedin on any of my posts you just wake up happy right you're you're making a difference so that's why i actually encourage anyone if you have a skill go and teach it you'll see

You will not believe it, but actually the first six months of when we launched this were a nightmare.

And I lost a lot of money.

We poured, you know, mid six figures into this with my co-founder to really do it well.

Like, you know, we invested into the platform in our course, like everything.

Okay.

First employees, et cetera, because we had money.

But what ended up happening that we didn't expect is that the entire industry fought back.

Basically, Stripe refunded all our customers.