Tanner Winterhof
👤 SpeakerAppearances Over Time
Podcast Appearances
That's good.
Yeah.
So Fire and Salt Co.,
We got, this is actually pre-COVID, but just the idea in back in the fake meat.
Like, I don't like how we're selling meat.
I hate the commodity piece.
We're putting all this work into it and all my friends are doing genetics and
And they're cow herds.
And it's just irritated the hell out of me of how we're selling meat as a commodity.
And it's like, we can do better.
So we started the Ultimate Beef Experience.
And anything that enhances a beef meal.
And we just had some fun with it.
Of course, it's always a pain in the butt, some of the things you do when you start a new brand.
But it's been a ball.
And honestly, the traffic, I bet 85% of our business is out of county.
Really?
Yeah.
I mean, people are driving in.
We got some other great businesses there in Corning and they come in and go across the street to one of the restaurants and we start a little happy hour.