Tanya Mosley

Well, Gardner, I really can't wait to delve into the details of this book with you. Number one, baby powder. From my memory, I remember only hearing about the dangers of talc a few years ago. So I was really shocked. To learn from your book, the dangers of talcum powder were first published in the 1920s, and then over the decades, research links to cancer grew.

Well, Gardner, I really can't wait to delve into the details of this book with you. Number one, baby powder. From my memory, I remember only hearing about the dangers of talc a few years ago. So I was really shocked. To learn from your book, the dangers of talcum powder were first published in the 1920s, and then over the decades, research links to cancer grew.

Well, Gardner, I really can't wait to delve into the details of this book with you. Number one, baby powder. From my memory, I remember only hearing about the dangers of talc a few years ago. So I was really shocked. To learn from your book, the dangers of talcum powder were first published in the 1920s, and then over the decades, research links to cancer grew.

But what makes your writing so astounding is that the growth in popularity of J&J baby powder, it grew as data about the dangers grew. So they were almost like alongside each other as the popularity of the use grew, so did the data showing the dangers. Can you briefly break down for me the links to cancer that were found?

But what makes your writing so astounding is that the growth in popularity of J&J baby powder, it grew as data about the dangers grew. So they were almost like alongside each other as the popularity of the use grew, so did the data showing the dangers. Can you briefly break down for me the links to cancer that were found?

But what makes your writing so astounding is that the growth in popularity of J&J baby powder, it grew as data about the dangers grew. So they were almost like alongside each other as the popularity of the use grew, so did the data showing the dangers. Can you briefly break down for me the links to cancer that were found?

So there were research studies done in the 70s. And then moving into the 80s, there was research done that actually tied it to ovarian cancer. Talk a little bit about those studies.

So there were research studies done in the 70s. And then moving into the 80s, there was research done that actually tied it to ovarian cancer. Talk a little bit about those studies.

So there were research studies done in the 70s. And then moving into the 80s, there was research done that actually tied it to ovarian cancer. Talk a little bit about those studies.

And to delve a little bit more into that, it was the length and the amount of time that it was used because there's also concerns about it being used on babies.

And to delve a little bit more into that, it was the length and the amount of time that it was used because there's also concerns about it being used on babies.

And to delve a little bit more into that, it was the length and the amount of time that it was used because there's also concerns about it being used on babies.

It sounds like, though, the challenge in proving that your cancer came from exposure to talc or the constant use of talc It poses a problem because it could be many years down the road.

It sounds like, though, the challenge in proving that your cancer came from exposure to talc or the constant use of talc It poses a problem because it could be many years down the road.

It sounds like, though, the challenge in proving that your cancer came from exposure to talc or the constant use of talc It poses a problem because it could be many years down the road.

So while all of that litigation was happening and all of the research was coming out, there was also aggressive marketing towards women to purchase baby powder. You write about how many brands have rational trust, so like Procter & Gamble and Colgate. And then Johnson & Johnson... created emotional trust, basically from conception.

So while all of that litigation was happening and all of the research was coming out, there was also aggressive marketing towards women to purchase baby powder. You write about how many brands have rational trust, so like Procter & Gamble and Colgate. And then Johnson & Johnson... created emotional trust, basically from conception.

So while all of that litigation was happening and all of the research was coming out, there was also aggressive marketing towards women to purchase baby powder. You write about how many brands have rational trust, so like Procter & Gamble and Colgate. And then Johnson & Johnson... created emotional trust, basically from conception.

A mom is implanted with what you call a brain worm, which basically equates trust and intimacy with the brand. And there are several ways that was executed, but I want to play a clip from a commercial from 1985. This is three years after that study linked ovarian cancer to baby powder. And in this clip, there's a couple in conversation, and the man is

A mom is implanted with what you call a brain worm, which basically equates trust and intimacy with the brand. And there are several ways that was executed, but I want to play a clip from a commercial from 1985. This is three years after that study linked ovarian cancer to baby powder. And in this clip, there's a couple in conversation, and the man is