Tarang Amin

And they're like, no, no, boss man, we want them now.

I will literally leave that call a bit terrorized or traumatized.

And the first thing I'll do is I'll call it my head innovation.

We have a three-year product pipeline.

I'll say, oh, my God, please, for the love of God, tell me we have some bronzing drops.

And she's like, yeah, we do.

I'm like, great, great.

When are they coming out?

And she's like, oh, we got them slated for 18 months from now.

And I'm like, oh, no, no, no, no.

I cannot have our community yell at me.

Move it up.

And we launched them within six months.

And that's our entire model.

It's like we look at our community.

What do they want?

Where can we bring the best of beauty, put our elf twist on and bring it at an incredible value?

And that's fueled the entire model, particularly this day and age.

Our strength with our community, particularly on social, really makes that model work where we're not dependent on some celebrity or advertising or something else to be able to get the word out.

Our community is our absolute best advocates.