Tarang Amin

66% Gen Z and millennial, 44% diverse.

They absolutely represent the community we serve.

And frankly, they're one of the best sources of insights I have.

I do a product review every couple weeks.

All I'm doing on that product review is looking at the chat field.

I'll throw out open-ended questions like, hey, tell me why is this thing so great?

And our team, they're so passionate, so into these categories and our consumers and making sure that we're delighting them.

And that really makes my job a lot easier.

Well, you know, it goes all the way back to our roots.

The founders of this company introduced the brand in 2004, selling cosmetics over the internet for $1.

Everyone thought they were crazy.

This is pre-iPhone.

You couldn't sell cosmetics over the internet.

And you certainly could make money at $1, but they figured it out.

And we've kept that spirit of disruption ever since.

we take nothing more than joy of making the best of beauty accessible for every eye, lip, and face.

We have a unique supply chain innovation model that allows us to really look at inspiration from the best products in prestige, as well as our community, put our elf twist on it, and introduce that incredible value.

And that's what we're really all about and have been for 21 years.

No, you know, we make money on every one of our items.

And the key is we have a unique supply chain.