Tarang Amin

You have product development, you have R&D, you have product marketing, but it's a collective.

But I tell people, everyone at Elf owns innovation.

I mentioned my product review.

That's why I approve products every two weeks.

I actually make it an open ticket.

My CMO who came from Prestige at first was horrified.

She was like, oh my God, these are the nuclear codes.

You're letting anyone in?

I'm like, yeah, anyone in the company can join.

Anyone in the company can join.

I'm looking at the chat field, and we get the best insights from anyone in the company, not just the people whose job is innovation, but somebody who does inventory planning had such incredible insights on a recent product.

I can't talk about it because we haven't launched it yet, but where she had a contrarian point of view.

It was really great.

I'm looking at the point, and I'll say, all right, tell me a little bit more.

Wow.

And so I think this approach of zero distance goes well beyond zero distance between the C-suite and our community.

It's zero distance to our employees.

It's zero distance to equity.

We're one of the few companies that grants equity to every single employee every year.

Not just Haley.