Tarang Amin

Let's run it.

The next day, we ran it on every one of our social channels, from Instagram on down.

We ran so many dicks and everything.

We got 98% positive sentiment.

Consider it like, hey, this is why I buy Elf.

You actually care.

You care about a broader net of giving people a chance and empowering others.

And this is why, yeah, we did get 2% that said, hey, there's nothing wrong with being Richard, Rick, or Dick.

But the vast majority of our community, and that's actually the lens we use.

And we were known for doing a lot of provocative things.

We always use, the lens we use is, number one, is this tied to our ethos?

and for us, best of beauty made accessible, and absolutely, diversity absolutely ties through.

Number two, do we have any authority on the topic?

Being one of only five public companies with the board stats we do, we absolutely have authority.

And number three, how would our community respond?

And so that's a great example of kind of how we view the world.

Has it tied to our ethos?

We have to have authority on this topic, and it's all got to be about the community and how we're serving our community.

Well, the takeaway on Elf Beauty is making the best accessible to every eye, lip, and face has been the cornerstone of our success for 21 years.

And we do that by basically reflecting the communities we serve and listening to the communities we serve.