Taro Fukuyama

We do have a marketing program.

We spend a lot of ads going to the trade show, all that kind of stuff.

And we do have human beings in the office as well.

So both of them.

I think we've attended around four to five big conferences.

There are not that many like huge amount of conference for the HR tech business.

So I think that market is growing to hold together.

So we typically go to key one like HR tech conference or like SHRM conferences.

SHRM, it's short for S-H-R-M, SHRM.

That's the largest HR conference in the United States.

Uh, it's about the line.

I think a little more than that.

But we're trying to get aggressive on the marketing expansion side just to make sure that we are, you know, the leader of the market.

My favorite book would be Effective Executive.

That's written by Peter Drucker.

How you can be more effective than being efficient.

There are a lot of CEOs that I follow, like Mark Benioff, a team from Zora, but the one I follow more is actually Ichiro, who is a baseball player.

I think there are a lot of similarities between athletes and then CEOs, and how he tried to organize himself and have discipline internally is a key learning curve.

What was his name?

Ichiro.