Taylor Lorenz

But I'm saying they have yet to create a show.

First of all, they don't have a machine, right?

They're just hiring random people like willy-nilly.

They're getting C-list...

you know, digital marketing people, right?

To create, they're hiring ad agencies.

And it's like, I agree with you.

I think the launch video stuff is more downstream of Clulee and them sort of realizing like marketing matters actually.

And so like, let's make marketing videos.

Roy Lee started this AI.

He was sort of this guy who went viral for saying cheat on everything.

He's a young guy who started this AI assistance tool called Clue Lee.

And he basically just like introduced the concept of marketing to Silicon Valley like two years ago.

And I do think that he had like, you know, his...

his staff was making like four TikToks a day.

It was sort of a meme.

And he made this a lot of very viral launch videos.

And I think that's also like when they realized like, oh, a good launch video can help.

Now, it's not like the VC industry has never been good at marketing.

I think there's just this small cadre of