Taylor Lorenz

There was this energy to the internet that was so driven by Tumblr. And obviously, to all the LGBTQ kids in their bedrooms and creative people, I think, around the country or the world were following it. But I think Brooklyn was like this hub of it. And I think the first time I saw Grimes in person, I was, I go to these parties at this place called 285 Kent. I feel like an ancient person.

There was this energy to the internet that was so driven by Tumblr. And obviously, to all the LGBTQ kids in their bedrooms and creative people, I think, around the country or the world were following it. But I think Brooklyn was like this hub of it. And I think the first time I saw Grimes in person, I was, I go to these parties at this place called 285 Kent. I feel like an ancient person.

God. It was this like music venue, whatever. And, you know, there was just a lot of like stuff happening. And I knew who Grimes was because she also was popular on Tumblr and was sort of in this music scene. And I had friends that worked in music in that era. And so that is, I just remember the first time I saw her was at some party at 285 Kent and everyone like, holy shit.

God. It was this like music venue, whatever. And, you know, there was just a lot of like stuff happening. And I knew who Grimes was because she also was popular on Tumblr and was sort of in this music scene. And I had friends that worked in music in that era. And so that is, I just remember the first time I saw her was at some party at 285 Kent and everyone like, holy shit.

I think this must have been the year that Visions came out, like 2012 or 2013. Yeah. And just being like, wow, she's so, you know, she was like the queen of that like hipster scene, one of many queens. But like she was so emblematic of that era of millennial culture, which I think is interesting because like so many people affiliated with that culture kind of died with that culture almost.

I think this must have been the year that Visions came out, like 2012 or 2013. Yeah. And just being like, wow, she's so, you know, she was like the queen of that like hipster scene, one of many queens. But like she was so emblematic of that era of millennial culture, which I think is interesting because like so many people affiliated with that culture kind of died with that culture almost.

Or like once like Gen Z sort of started, like they kind of just they had their time in the sun.

Or like once like Gen Z sort of started, like they kind of just they had their time in the sun.

She's really been able to evolve out of it.

She's really been able to evolve out of it.

Well, because there wasn't much you could do with Tumblr fame aside from leverage it into some career. Like because you couldn't monetize yourself on the internet in the same way, Tumblr was this channel to music, right? Like you had people using that Tumblr clout to like

Well, because there wasn't much you could do with Tumblr fame aside from leverage it into some career. Like because you couldn't monetize yourself on the internet in the same way, Tumblr was this channel to music, right? Like you had people using that Tumblr clout to like

get their music out there and tumblr kind of like birthed so much of like millennial music culture or youtube like you blew up on tumblr jenna marbles was huge on tumblr tyler oakley was huge and then you would sort of like leverage it into youtube fame or what i did which is leverage it into a traditional media job the worst outcome. Probably the worst thing I could have done with that fame.

get their music out there and tumblr kind of like birthed so much of like millennial music culture or youtube like you blew up on tumblr jenna marbles was huge on tumblr tyler oakley was huge and then you would sort of like leverage it into youtube fame or what i did which is leverage it into a traditional media job the worst outcome. Probably the worst thing I could have done with that fame.

But like, I feel like Tumblr was this like creative soup and it birthed so many creative people. And I feel like so much of Grimes culture is wrapped up in that like early 2010s.

But like, I feel like Tumblr was this like creative soup and it birthed so many creative people. And I feel like so much of Grimes culture is wrapped up in that like early 2010s.

really the first half of the 2010s, there was almost no criticism of social media. This was like, social media is going to liberate the world. The internet's going to change everything. And there was just this rank tech optimism that I think a lot of creative people of that era, myself included, bought into or believed in.

really the first half of the 2010s, there was almost no criticism of social media. This was like, social media is going to liberate the world. The internet's going to change everything. And there was just this rank tech optimism that I think a lot of creative people of that era, myself included, bought into or believed in.

And Grimes was also intertwined with blogging culture because she was really made by music bloggers of the time. And Blogging was also seen as this amazing thing. There's this great book called Never Be Alone Again, and it's about the blog house era of the internet.

And Grimes was also intertwined with blogging culture because she was really made by music bloggers of the time. And Blogging was also seen as this amazing thing. There's this great book called Never Be Alone Again, and it's about the blog house era of the internet.