Taylor Mims

My name is Taylor Mims.

I'm a senior editor at Billboard, and I cover live entertainment and touring.

$1,000 is a lot of money for a ticket.

But if we're being completely honest, it's fairly typical for these big tours at this point to find tickets in the 1000s, 2000s, et cetera, especially for those really valuable seats.

It's been slowly going up over the years, but it really became the normal, I would say, following the COVID-19 pandemic.

Concerts were so in demand, still are so in demand.

And people really want to be there and they will pay good money to have a good seat at a good concert.

Well, it can be really rough.

You're going to try and get codes to be in the pre-sale.

If you don't get pre-sale, then you're going to try to go to the general on sale, which should be a couple of days later.

And you should be signed in, ready to go.

As soon as you hit the queue, you're going to see a number that you do not want to see.

The demand is really high and the supply is limited.

Yeah, you're absolutely right.

There's always been a supply and demand issue, but people have figured out that there's a way to get in, to get in that queue, to jump that queue and make a bunch of money off of these tickets.

It's become its own marketplace.

So this is something that people do and make a ton of money because ticket resellers get in there, buy those tickets at a low price and then market up as much as they possibly can.

for the secondary market, resell that ticket, and that's their whole profit right there.

It's not that difficult to make a bunch of money off of these concerts.

That's going to be between the artist and the agent or the promoter.