Taylor Peck

Let's go to the top.

Well, my best friend and I were roommates after college.

He was an engineer from the e-commerce space, and I was a political news junkie.

And we didn't really disagree a lot on politics, but we didn't really have a tool where we could communicate from someone who was like him, who was a typical disenfranchised voter who didn't really care about politics, or someone like me who just loved politics like a sport.

So we sat down...

Yeah, definitely.

So we sat down over a weekend and we kind of put together a 10-question quiz and built a quick algorithm that would match us to each other and to the political parties.

We then put that on Facebook, added a few more questions.

And then within about six months, we had over 6 million people who had organically taken the quiz and shared it with their friends.

They are, yeah.

Most of those would probably be us.

We like to get in people's heads when they think about isidewith.com as the destination they go to to get an unfiltered quiz and voter guide.

We put a lot of effort into remaining independent, keeping our current events up to date, and being a conversation and a destination.

When anybody wants to talk about politics, they go to isidewith.com and they share it with their friends and family.

We're almost going to hit about 25 million people who've taken the quiz over the past almost four years now.

We're approaching our four-year anniversary.

Another thing we focused on is getting our users to dive in and engage with the quiz at the highest level.

We're constantly doing a lot of A-B testing.

Right now, each of our 25 million people who've taken the quiz has given us an average of 35.8 questions each.

So we almost have 1 billion answers collected over the past four years.