Ted Dhanik

If you distribute your spend across 50 different places, if five of them go down, who cares? It's not going to really affect your revenue as much.

If you distribute your spend across 50 different places, if five of them go down, who cares? It's not going to really affect your revenue as much.

is for whenever you have a distributed revenue model, meaning your revenue is coming from a lot more than, you know, 10, 15 different places, meaning the ideal situation is never have a client or a revenue stream or a marketing source that's generating more than 10% of your revenue, right?

is for whenever you have a distributed revenue model, meaning your revenue is coming from a lot more than, you know, 10, 15 different places, meaning the ideal situation is never have a client or a revenue stream or a marketing source that's generating more than 10% of your revenue, right?

And if you do, then you're going to wake up fucked one day and you'll be like, fuck, I lost half of my revenue. It's like, dude, this common business sense, all these guys that end up like, you know, building businesses and and stuff and skipping college and skipping business school and all this other stuff. You get really lucky and it's really great.

And if you do, then you're going to wake up fucked one day and you'll be like, fuck, I lost half of my revenue. It's like, dude, this common business sense, all these guys that end up like, you know, building businesses and and stuff and skipping college and skipping business school and all this other stuff. You get really lucky and it's really great.

But fundamentally, business school will teach you that you never you never live in a moment where your revenue stream is distributed, you know, anywhere more than 10 percent. You're fucked.

But fundamentally, business school will teach you that you never you never live in a moment where your revenue stream is distributed, you know, anywhere more than 10 percent. You're fucked.

Relevance, right? So we like stuff that's relevant to the culture. I think there's a lot of products that are consumed every day and it's not like a one-time purchase, right? You're going to drink Coca-Cola every day. You're going to drink whatever it is. Olipop is on fire right now, right? Not only is Olipop great, not bad for you like Coca-Cola and all the other things, but

Relevance, right? So we like stuff that's relevant to the culture. I think there's a lot of products that are consumed every day and it's not like a one-time purchase, right? You're going to drink Coca-Cola every day. You're going to drink whatever it is. Olipop is on fire right now, right? Not only is Olipop great, not bad for you like Coca-Cola and all the other things, but

But they know how to market. They're marketing in all the right places, right? They're reaching the demographics that care about that stuff. So how do you differentiate an Olipop from a Coca-Cola? What if Olipop started marketing in all the places that Coca-Cola was? Those people would not care, really, so much.

But they know how to market. They're marketing in all the right places, right? They're reaching the demographics that care about that stuff. So how do you differentiate an Olipop from a Coca-Cola? What if Olipop started marketing in all the places that Coca-Cola was? Those people would not care, really, so much.

Because people that are drinking Coca-Cola, I guarantee you they don't give a fuck about their health. They don't really care as much. Drinking Coca-Cola, sorry, I didn't mean that. But what I mean is Olipop has a very specific demographic. It's people that care about health, wellness, fitness, right?

Because people that are drinking Coca-Cola, I guarantee you they don't give a fuck about their health. They don't really care as much. Drinking Coca-Cola, sorry, I didn't mean that. But what I mean is Olipop has a very specific demographic. It's people that care about health, wellness, fitness, right?

and maybe even spirituality those are the places that they're going to market and it makes a lot of sense you know from that standpoint so they have to continue to market because you got to stay relevant you got to spend the money and if you could figure out how to track your revenue based on your marketing spend then you can scale those marketing streams and you continuously have marketing pay for itself but tracking is really key so we're not talking about direct response marketing or ads or any of that stuff that click through to a landing page you can buy

and maybe even spirituality those are the places that they're going to market and it makes a lot of sense you know from that standpoint so they have to continue to market because you got to stay relevant you got to spend the money and if you could figure out how to track your revenue based on your marketing spend then you can scale those marketing streams and you continuously have marketing pay for itself but tracking is really key so we're not talking about direct response marketing or ads or any of that stuff that click through to a landing page you can buy

But you could do demographic reasonably on a reasonable level. You can put up billboards and TV and whatever else you're doing in a specific region and understand, hey, we're spending X number of dollars in this region. This region is generating X number of dollars in revenue. If you basically understand that from that standpoint, then you can market anything.

But you could do demographic reasonably on a reasonable level. You can put up billboards and TV and whatever else you're doing in a specific region and understand, hey, we're spending X number of dollars in this region. This region is generating X number of dollars in revenue. If you basically understand that from that standpoint, then you can market anything.

think it's a huge thing you know from a from the standpoint of what's you know like from a moral perspective i think that giving back is really key and i think the people the the way people perceive it is really important but i think the biggest part of this whole thing and i'm sure daniel agree with me is that understate like the tracking of the marketing dollars

think it's a huge thing you know from a from the standpoint of what's you know like from a moral perspective i think that giving back is really key and i think the people the the way people perceive it is really important but i think the biggest part of this whole thing and i'm sure daniel agree with me is that understate like the tracking of the marketing dollars