Terry O'Reilly

The first two AIDS public service announcements were produced in 86.

One starred Robert De Niro and another with Meryl Streep.

In 1988, the Ad Council created another groundbreaking AIDS PSA.

It was the first commercial to ever use the word condom, a word that had been banned on network TV for decades.

The ad was titled Macho, and by the end of the commercial, we realize it's taking place in a graveyard.

Words on the screen said, help stop AIDS, wear a condom.

That AIDS PSA also meant the entire condom industry could now start advertising for the first time.

When we come back, the first Nike commercial launches a famous slogan.

When advertising agency Wyden and Kennedy first landed the Nike account in 1988, Nike founder Phil Knight told agency founder Dan Wyden that he hated advertising.

Wyden said, he did too, which was an odd thing for an ad man to say.

But what they really meant was that they both hated bad advertising.

So Dan Wyden created the very first Nike commercial.

It showed a man named Walt Stack jogging over the Golden Gate Bridge on a sun-filled morning in San Francisco.

Walt Stack was 80 years old.

I leave them in my locker.

So good.

As we watch Walt jog away, words on the screen reveal the new Nike slogan, Just Do It.

It would become the brand's empowering slogan to this day.

And since 1988, Nike has gone on to do some of the world's best advertising, making Phil Knight a very happy and rich man.

This next commercial was done in 1994 for IKEA.