Terry O'Reilly

Often, entrepreneurs see a gap in the market and instinctively know there is a market in the gap.

Today, renovated motels are hot destinations.

To me, one of the best ways to measure success is when brands last.

The ad industry is always chasing the new shiny thing and often overlooks what endures.

Yet, these brands have survived the onslaught of endless competitors, the ebbs and flows of an unreasonable economy, and bullying trends.

Their utter uniqueness is their shield.

In every story today, someone had an idea that didn't exist before.

An idea that didn't even look like anything that existed before.

Instead of taking aim right down the middle of the road, they dared to take a creative detour.

Proving all it takes is a jump to the left when you're under the influence.

I'm Terry O'Reilly.

This episode was recorded in the Terrastream Mobile Recording Studio.

Producer, Debbie O'Reilly.

Chief Sound Engineer, Jeff Devine.

Theme music by Casey Pick, Jeremiah Pick, and James Ayton.

Tunes provided by APM Music.

Follow me at Terry O'Influence.

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Terry's top slogans of all time.

Number nine.