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Terry Rice

👤 Person
147 total appearances

Appearances Over Time

Podcast Appearances

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

I think the most important thing is to use the wedge strategy. Just if you've never chopped down a tree before, the easiest way to chop it down is not by just hacking at it for hours. You want to drive a wedge into one side, just a small wedge, and then from the other side, pull it down. So what McKinsey does is they offer audits as a wedge.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

I think the most important thing is to use the wedge strategy. Just if you've never chopped down a tree before, the easiest way to chop it down is not by just hacking at it for hours. You want to drive a wedge into one side, just a small wedge, and then from the other side, pull it down. So what McKinsey does is they offer audits as a wedge.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

I think the most important thing is to use the wedge strategy. Just if you've never chopped down a tree before, the easiest way to chop it down is not by just hacking at it for hours. You want to drive a wedge into one side, just a small wedge, and then from the other side, pull it down. So what McKinsey does is they offer audits as a wedge.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

So instead of saying, hey, give us millions of dollars for this huge project, they say, hey, give us a smaller amount for this audit that we'll do. And then afterwards, they'll say, hey, look, if you want help implementing this stuff, then you have to give us a bunch of money.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

So instead of saying, hey, give us millions of dollars for this huge project, they say, hey, give us a smaller amount for this audit that we'll do. And then afterwards, they'll say, hey, look, if you want help implementing this stuff, then you have to give us a bunch of money.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

So instead of saying, hey, give us millions of dollars for this huge project, they say, hey, give us a smaller amount for this audit that we'll do. And then afterwards, they'll say, hey, look, if you want help implementing this stuff, then you have to give us a bunch of money.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, sure thing. I spent the first 10 years of my career in corporate working at companies like Adobe and Facebook and some agencies. And then in 2015, I left to start my own company actually got fired to start my own company.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, sure thing. I spent the first 10 years of my career in corporate working at companies like Adobe and Facebook and some agencies. And then in 2015, I left to start my own company actually got fired to start my own company.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, sure thing. I spent the first 10 years of my career in corporate working at companies like Adobe and Facebook and some agencies. And then in 2015, I left to start my own company actually got fired to start my own company.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

And that's when I just really got scrappy in regards to building my own business, primarily doing digital marketing consulting, and then moving on to helping other entrepreneurs. And now I'm focused more on lifestyle design for high performers and have a program called Savage that helps people with that.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

And that's when I just really got scrappy in regards to building my own business, primarily doing digital marketing consulting, and then moving on to helping other entrepreneurs. And now I'm focused more on lifestyle design for high performers and have a program called Savage that helps people with that.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

And that's when I just really got scrappy in regards to building my own business, primarily doing digital marketing consulting, and then moving on to helping other entrepreneurs. And now I'm focused more on lifestyle design for high performers and have a program called Savage that helps people with that.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, yeah, sure thing. And I'll start by saying this all happened by accident. And I'll tell you that backstory in a moment. But, you know, all the things, Walmart, Amazon, Google, like, you know, I can keep going, but hopefully that helps. And on my end, it's great to have access to companies that big because you have such a bigger impact. And as a result of that, you can make more money.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, yeah, sure thing. And I'll start by saying this all happened by accident. And I'll tell you that backstory in a moment. But, you know, all the things, Walmart, Amazon, Google, like, you know, I can keep going, but hopefully that helps. And on my end, it's great to have access to companies that big because you have such a bigger impact. And as a result of that, you can make more money.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, yeah, sure thing. And I'll start by saying this all happened by accident. And I'll tell you that backstory in a moment. But, you know, all the things, Walmart, Amazon, Google, like, you know, I can keep going, but hopefully that helps. And on my end, it's great to have access to companies that big because you have such a bigger impact. And as a result of that, you can make more money.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

So I'm looking forward to guiding people towards their process of getting these big contracts as well.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

So I'm looking forward to guiding people towards their process of getting these big contracts as well.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

So I'm looking forward to guiding people towards their process of getting these big contracts as well.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, I think the most important thing is to use the wedge strategy. And this was made popular by McKinsey. So just if you've never chopped down a tree before, the easiest way to chop it down is not by just hacking at it for hours. You want to drive a wedge into one side, just a small wedge, and then from the other side, pull it down. So what McKinsey does is they offer audits as a wedge.

Living The Red Life
The Wedge Strategy To Land Fortune 500 Companies With Terry Rice

Yeah, I think the most important thing is to use the wedge strategy. And this was made popular by McKinsey. So just if you've never chopped down a tree before, the easiest way to chop it down is not by just hacking at it for hours. You want to drive a wedge into one side, just a small wedge, and then from the other side, pull it down. So what McKinsey does is they offer audits as a wedge.

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