Tess Vigeland

Speaking of a big following, there are quite a few influencers who are so successful at what they do, they're able to go full time with that gig. A study published last year that was cited in a recent Wall Street Journal piece claims there are 27 million paid content creators in the U.S.

Speaking of a big following, there are quite a few influencers who are so successful at what they do, they're able to go full time with that gig. A study published last year that was cited in a recent Wall Street Journal piece claims there are 27 million paid content creators in the U.S.

Speaking of a big following, there are quite a few influencers who are so successful at what they do, they're able to go full time with that gig. A study published last year that was cited in a recent Wall Street Journal piece claims there are 27 million paid content creators in the U.S.

Among those creators, 44% are working full time, and that figures out to about 12 million full time social media influencers. That's just bananas.

Among those creators, 44% are working full time, and that figures out to about 12 million full time social media influencers. That's just bananas.

Among those creators, 44% are working full time, and that figures out to about 12 million full time social media influencers. That's just bananas.

Well, we're going to hone in on one piece of FinTalk advice that's been making the rounds on TikTok for a while now. Some influencers claim it's better to invest in life insurance than a 401k for retirement.

Well, we're going to hone in on one piece of FinTalk advice that's been making the rounds on TikTok for a while now. Some influencers claim it's better to invest in life insurance than a 401k for retirement.

Well, we're going to hone in on one piece of FinTalk advice that's been making the rounds on TikTok for a while now. Some influencers claim it's better to invest in life insurance than a 401k for retirement.

So Alana, what is the actual advice going around on TikTok? And is it coming from influencers who are also financial experts?

So Alana, what is the actual advice going around on TikTok? And is it coming from influencers who are also financial experts?

So Alana, what is the actual advice going around on TikTok? And is it coming from influencers who are also financial experts?

So part of an influencer's job is persuasion, right? So what's their reasoning for life insurance supposedly being a better investment vehicle than a 401k?

So part of an influencer's job is persuasion, right? So what's their reasoning for life insurance supposedly being a better investment vehicle than a 401k?

So part of an influencer's job is persuasion, right? So what's their reasoning for life insurance supposedly being a better investment vehicle than a 401k?

And I'll mention here that NerdWallet has an article that lays out the best whole life insurance companies depending on your needs. So if you are in the market for whole term life insurance anyway, not replacing your 401k, and you want to prioritize cash value growth, then you can find the best option for that in our write-up, which we'll link to in today's show notes.

And I'll mention here that NerdWallet has an article that lays out the best whole life insurance companies depending on your needs. So if you are in the market for whole term life insurance anyway, not replacing your 401k, and you want to prioritize cash value growth, then you can find the best option for that in our write-up, which we'll link to in today's show notes.

And I'll mention here that NerdWallet has an article that lays out the best whole life insurance companies depending on your needs. So if you are in the market for whole term life insurance anyway, not replacing your 401k, and you want to prioritize cash value growth, then you can find the best option for that in our write-up, which we'll link to in today's show notes.

And unlike social media influencers, our insurance nerds have spent more than 2,950 hours reviewing more than 176 products for a little extra context. Wow, that's very specific on the hours there. Anyway, life insurance obviously is not the same as getting a free box of skincare to talk about on a TikTok video.

And unlike social media influencers, our insurance nerds have spent more than 2,950 hours reviewing more than 176 products for a little extra context. Wow, that's very specific on the hours there. Anyway, life insurance obviously is not the same as getting a free box of skincare to talk about on a TikTok video.