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Teya Tofer

๐Ÿ‘ค Speaker
206 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

So we were the anchor investment.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

And then we grew it up to, this year, $25 million.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Right, 2014, yeah.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Oh, yeah.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

I remember, but I think I cannot tell.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

It's a little bit, it was- That was like eight years ago.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

But to be honest, I don't know.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

I mean, that's a nice investor.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

I guess it was around, let's say 40.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

No, no, we were actually managing the cash flow quite well.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

And yeah, in Germany, maybe it's a different game.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

I mean, looking at our US competitors, they raised more and more and more and grew faster than we did.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

Sure.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

But actually, we have a very good positioning in Europe and we were ranked in Forrester quite well.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

So that was our decision not to raise more.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

And also from an entrepreneur's perspective, we had a lot of shares when we sold our company.

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

I mean, both of us, we had about... Wait, what do you mean when you sold the company?

SaaS Interviews with CEOs, Startups, Founders
1 Customer Pays $600k/yr, How Social Marketing Company Facelift Broke $25m ARR

No, our strategic investor is, so to say, the owner now.