Thomas
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Hey everyone, thanks so much.
So firstly, I'm Thomas.
I'm the founder and CEO of Effie International.
We are an M&A firm that works with business owners of software, e-commerce, digital media-based businesses.
Like James mentioned, over the last 13 years we've been in business now.
We've represented over 1,200 founders.
We've completed over a billion dollars in transactions.
And Nathan invited me today to come and talk about a transaction we worked on recently.
So never seen before, going behind the scenes of a real deal that I can talk about that closed a couple of months ago.
So over the next 20 minutes, I'm going to talk about three main things.
So firstly, Thrivecart was the business we represented.
They sold for eight figures.
I'm going to go through some of the things that went into that.
I'm going to talk about why the deal happened.
Many of you in the room, if you're founders, you're all going to be at completely different stages of your business.
Maybe you're literally just starting out your idea phase.
Maybe you've already had multiple exits.
Or maybe you've thought about selling one day in the future.
So I'm going to talk a little bit about the motivations of Josh, who is the founder here, and the things he thought about throughout the sale.