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Tim Brömme

👤 Speaker
777 total appearances

Appearances Over Time

Podcast Appearances

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

See for yourself whether that's right fit for you and your team.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

No excuses.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Thanks for listening.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And now back to the show.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Look, it's a very interesting decision.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And I mean, if I can share an observation, I mean, we are obviously speaking to plenty of software and IT companies in Germany.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And of course, you have sort of the vendors, the software vendors themselves.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

But then you also have a huge organization of partners in many cases, like Microsoft has hundreds of partners in Germany.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

SAP has maybe even thousands of partners, at least in Europe, hundreds in Germany, and so on.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And all of these partner organizations, which vary between 10 employees and sometimes 1,000 employees, so very broad spectrum there, they quite often do not have a dedicated, let's very consciously call it pre-sales role.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

They have solution consultants and

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And they are very often split between.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

They assist the account executives pre-sales, but when the deal then really comes, they're also involved in the actual implementation.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So I can definitely see the synergy.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And at the same time, I'm also wondering, as I'm seeing some companies for, Solonis is a great example, and I'm sure there's plenty of others.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

where they are trying to merge not necessarily solution engineering or pre-sales and post-sales delivery, but they're merging pre-sales and customer success.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

And they call this together value engineering, at least the term they are using.

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

So are you also including sort of like the post-sales customer success role in your community?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Or is that something where you say, hey, this is too different?

PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
Why Solution Engineering Needs Its Own Operating System, with Edward Kandel (252)

Makes sense.