Tim Doyle

And then I think on the same day or maybe a day apart, Kim Kardashian and Elon Musk both said they were on some variant of a Zempik.

And that was kind of transformative in the demand sense.

And we were like well set up for that.

And so I think we then went,

100 to 270 in a year and then 270 to 600 in a year.

So you went like rough, rough, 30, 100, 270.

So let's say 30, 100, 100, 100, like stagnation just out of COVID.

And then the 270, 600 jump.

Jeez.

Yeah, I think there are a couple of, yeah, I mean, definitely among the faster growing ones.

I think like, interestingly, like through the launch of Milcron, that was a really, really fast, like obviously a bit of a cash incinerator, but really, really fast growth and a huge amount of operational complexity.

I think like one of the missed stories in that is like how well they did from a complexity perspective through a really difficult time, just less of a, like more of a cash management problem.

um and then uh i think heidi in australia is kind of growing really quickly as well but yeah like i mean very very fast so i guess like managing it is it's kind of an exercise in prioritization to be honest like a lot of stuff doesn't get done and you kind of get comfortable in the fact that those things aren't getting done and it's a little bit of a willingness to kill your darlings at some point you know like we we kind of gave up on the other businesses even though they were good businesses like it's quite hard to

let go of a business that's $25 million a year growing 70% year-on-year that's quite profitable.

It's hard to do that.

That would be hard.

People dream of a business like that.

You've got to be able to do it, right?

So I think that's one thing.

The other thing that I accidentally kind of landed on but has been important is being almost not overcomplicating things.