Tim Stevens
π€ SpeakerAppearances Over Time
Podcast Appearances
But we'll also, I think, see fewer Hail Mary pitches.
We've seen a lot of cars over the years that were not what people really wanted, that kind of went in the face of the trends of the industry, but yet were fantastic cars.
And so those are kind of icons.
And I hope that we don't see manufacturers just kind of chasing their tails, just chasing the industry, just chasing trends.
But we see manufacturers still make these big bets, these big purchases, these big efforts into cars that are
going to define what the brand is much more so than trying to chase some trend.
You see so many movies on Netflix now that I just assume were kind of algorithmically generated of holiday movie plus action movie equals Dwayne Johnson is suddenly an elf.
I hope that we don't see cars like that where it's like, okay, we need a new four passenger crossover convertible.
And so therefore that car now exists.
I hope we don't fall into that trap.
I definitely think that there is opportunities for this to help.
And again, the designers are still the ones who are in control of what these cars look like.
These are still concepts coming from the minds of human beings.
And so what these tools are doing is helping them visualize what those cars look like.
So one of the tasks that GM is automating now is to be able to take those sketches, turn them into 3D models, but then plug those 3D models into basically quick rolling videos to show them what those cars look like in the real world.
And so that lets them tell very early on, is this actually going to work on the highways?
Is it going to look really good when it's driving down to work in the morning?
And so they can make those decisions earlier and pivot more quickly.