Tim

Right.

So how do you function as a news outlet then?

You have to write something people will click on.

But they didn't make that up.

That's actually... Well, it's just great.

But they didn't make it up, so I'm not going to give New York Post credit for saying he's gay.

Everybody was saying... Was he gay?

At the same time.

They were saying he was gay in 1992.

Well, it's funny.

I remember there was like a big shift where Daily Mail – it used to be that it was all like heavy news and cultural issues and now it's a whole lot of women's content.

I think guys are – their brains are fried.

And I think women's content just generates more money because women –

are they're satisfied by different kinds of news.

And I think women largely like to not be informed.

I'm not saying they don't read the news.

I'm saying women like news stories that leave on a cliffhanger that don't tell you what's going to happen.

And guys just are like, tell me what happened and shut up.

So you'll notice that as journalism has become increasingly more female, you're getting a lot of news articles that instead of saying something like today, Donald Trump met at the Oval Office with, you know, UFC, blah, blah, blah, blah.

It'll start with, it was a crisp Sunday morning.