Timo Boldt

So I definitely feel like I played the game on hard motors for like 13 years now.

And it's been like the hardest, fresh food, shipping it across the entire country, building supply chains, building AI.

We have 17 AI products that power everything, physical factories, hundreds of people working in a physical cold environment, packing stuff.

marketing teams, finance teams, you name it.

You can't be good at two things.

You have to be great at like seven things, whereas the world is telling you to double down on one thing.

And so, yeah, it's about high standards.

It's about really kind of embracing complexity.

Now I see kind of the complexity, the vertical integration as our moat and our opportunity to like, you know, squeeze value for the customer and really deliver for the customer in a way no one else can.

And so we have the world's kind of leading proposition in our space, the most choice, shortest lead time, best price point.

But we really had to fight for this.

And on the way to where we are now, you know, we had to raise hundreds of millions of pounds to make this a reality.

There we go.

I think... So I invested my life savings, you know, not much, but I managed to invest like £70,000 safe from working in finance.

All I had left like the tiniest amount to just survive.

And then, you know, we raised from friends and family.

Back then...

I didn't know a single VC fund.

I didn't know what VC funds do.

I didn't know professional angel investors.