Timo Boldt

So I would say 35 to 55 female living outside of London.

It's quite competitive from a pricing perspective.

We're trying to cater for the masses, not the classes.

And so meals start at £3.20 and we deliver to all of the UK, Highlands, Islands, wherever you live.

£3.20 a head is that?

Yes, per person.

Fresh food from the farm, eggs of your five a day, good from a protein perspective, fiber perspective.

And so we're not saying food is medicine.

We're saying this is a more convenient and healthy and tasty way to eat.

But we are over time, I think, becoming a preventative healthcare company, which is not obvious today.

No, I can see how that might happen.

So you started off female customers 35 to 55.

Would they be typically cooking several meals?

I mean, would they be ordering for four or six people?

Yeah, so the core customer is buying for four or five people.

So it's like a family unit.

Family unit.

And they normally buy four recipes.

Most customers get it delivered on, which is a logistical nightmare because the concentration is so vast.

But most people want to have it delivered on a Sunday or Monday to cook during the week.