Tina Knowles

I think, oh my, we all have this level of constant... stress testing the product and you can say, oh, I made this in my house, like you with your egg whites and your olive oil. And I'm going, I just picked these strawberries and it's so great. Look, I just put a little bit of sugar and some Meyer lemon.

I think, oh my, we all have this level of constant... stress testing the product and you can say, oh, I made this in my house, like you with your egg whites and your olive oil. And I'm going, I just picked these strawberries and it's so great. Look, I just put a little bit of sugar and some Meyer lemon.

And you try to scale that up and you're wanting to manage expectations, but you want to share the thing you've worked so hard on. And so for me at the moment with As Ever, it was great. We plan, we plan for a year, we get, and then everything sells out in 45 minutes, which yes,

And you try to scale that up and you're wanting to manage expectations, but you want to share the thing you've worked so hard on. And so for me at the moment with As Ever, it was great. We plan, we plan for a year, we get, and then everything sells out in 45 minutes, which yes,

Then what do you do? And then you say, okay, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer? I'm looking at it and saying, just pause. That happened. Let's wait until we are... Ready to go. Completely stable and we have everything we need. I go through the same thing.

Then what do you do? And then you say, okay, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer? I'm looking at it and saying, just pause. That happened. Let's wait until we are... Ready to go. Completely stable and we have everything we need. I go through the same thing.

Right, where you're trying to just balance inventory, cost. Yes. I mean, at least our things are shelf stable. Yes.

Right, where you're trying to just balance inventory, cost. Yes. I mean, at least our things are shelf stable. Yes.

It's a part. They see all the flashy stuff and they see the product. But that end game, I think you're right. Those behind the scenes moments, how many tears I've shed. Yes.

It's a part. They see all the flashy stuff and they see the product. But that end game, I think you're right. Those behind the scenes moments, how many tears I've shed. Yes.

Yeah, I think that scarcity mentality at the beginning might be a hook for people, not dissimilar to a sneaker drop.

Yeah, I think that scarcity mentality at the beginning might be a hook for people, not dissimilar to a sneaker drop.

But when you're talking about products that you need to be consistent with are foods that you want to provide to your family. I don't want you to eat that jam once every six months. I want that to be on your shelf all the time. You want us to wash our hair with these products all the time.

But when you're talking about products that you need to be consistent with are foods that you want to provide to your family. I don't want you to eat that jam once every six months. I want that to be on your shelf all the time. You want us to wash our hair with these products all the time.

So trying to keep up with that demand, I think, is something that's really helpful for people to have that insight on no matter who you are, that That part of the process as an entrepreneur is not easy, that numbers game.

So trying to keep up with that demand, I think, is something that's really helpful for people to have that insight on no matter who you are, that That part of the process as an entrepreneur is not easy, that numbers game.

And I know that in the pages of your new memoir, Matriarch, you delve into so many of these elements, growing a business, but also juggling that with the very personal element of your life as a wife, as a mother. So I'm curious, what is one of the key takeaways you want people to have from the stories in there?

And I know that in the pages of your new memoir, Matriarch, you delve into so many of these elements, growing a business, but also juggling that with the very personal element of your life as a wife, as a mother. So I'm curious, what is one of the key takeaways you want people to have from the stories in there?

But I didn't. But 70 years young, I mean, look at you. And I think there's such a wisdom that comes with that kind of life experience.

But I didn't. But 70 years young, I mean, look at you. And I think there's such a wisdom that comes with that kind of life experience.