TJ Power

I would say if we're putting it down to a few specific ones, phones, specifically social media, would be the largest factor, I would say, is number one. And then I would say ultra-processed food and sugar would be secondary to that. And I would say a lot of stuff then comes off of those two. If you look at the phone, it impacts...

I would say if we're putting it down to a few specific ones, phones, specifically social media, would be the largest factor, I would say, is number one. And then I would say ultra-processed food and sugar would be secondary to that. And I would say a lot of stuff then comes off of those two. If you look at the phone, it impacts...

Quasi of sunlight we get, the amount of exercise we do, it creates a really sedentary lifestyle and so on. So there's downstream effects. But I would say if you niched on someone creating extremely healthy relationship with social media, there would then be a big knock-on effect on their mood and energy and so on.

Quasi of sunlight we get, the amount of exercise we do, it creates a really sedentary lifestyle and so on. So there's downstream effects. But I would say if you niched on someone creating extremely healthy relationship with social media, there would then be a big knock-on effect on their mood and energy and so on.

One way you reduce significantly the frequency of engagement, not completely getting rid of it. You can do that. That would definitely serve you to get rid of it. But I think for a very significant proportion of society, they would like to continue to engage with the social media world. And when you look into it from a dopamine point of view,

One way you reduce significantly the frequency of engagement, not completely getting rid of it. You can do that. That would definitely serve you to get rid of it. But I think for a very significant proportion of society, they would like to continue to engage with the social media world. And when you look into it from a dopamine point of view,

Every single time you enter social media, you're experiencing this very fast elevation in dopamine. And that creates a really fast elevation and then a very quick crash as the brain seeks for its homeostasis, seeks for its balance.

Every single time you enter social media, you're experiencing this very fast elevation in dopamine. And that creates a really fast elevation and then a very quick crash as the brain seeks for its homeostasis, seeks for its balance.

Just to put that into context, to go back to that hunter-gatherer example, we only originally could experience that elevation in dopamine from successfully spending five hours building a hut or making a fire or hunting down an animal. So it was a very slow increase. We experienced pleasure.

Just to put that into context, to go back to that hunter-gatherer example, we only originally could experience that elevation in dopamine from successfully spending five hours building a hut or making a fire or hunting down an animal. So it was a very slow increase. We experienced pleasure.

Yeah, a nice, slow, steady decline. You might get two dopamine hits in the whole day. Wow. If you look at social media, you're effectively experiencing the same elevation in dopamine as a hunter-gatherer would after five hours of hunting, but you're experiencing it within three or four seconds from opening the app. Wow.

Yeah, a nice, slow, steady decline. You might get two dopamine hits in the whole day. Wow. If you look at social media, you're effectively experiencing the same elevation in dopamine as a hunter-gatherer would after five hours of hunting, but you're experiencing it within three or four seconds from opening the app. Wow.

And therefore, because it rises so fast and the brain is just thinking, wow, I can't deal with this overstimulation. After you come off social media, you get this really significant crash. This is called phasic and tonic dopamine. You get this really significant crash and that creates this low mood, low energy, inattention type experience.

And therefore, because it rises so fast and the brain is just thinking, wow, I can't deal with this overstimulation. After you come off social media, you get this really significant crash. This is called phasic and tonic dopamine. You get this really significant crash and that creates this low mood, low energy, inattention type experience.

When you're looking at social media, just going on it once or twice, it's going to create stimulation and dopamine. Your brain is going to experience a bit of a crash, but it's okay if it happens, let's say, four or five times a day. But when we look into our data on the frequency of opening the phone, it's often between about 140 and 170 opens per day on the device.

When you're looking at social media, just going on it once or twice, it's going to create stimulation and dopamine. Your brain is going to experience a bit of a crash, but it's okay if it happens, let's say, four or five times a day. But when we look into our data on the frequency of opening the phone, it's often between about 140 and 170 opens per day on the device.

On social media or on your phone? Opening the phone. But then if you look at the first app, it's either WhatsApp or Instagram, typically. Typically those two. Instagram being more dopaminergic than WhatsApp. It's very hyper-connected to the novelty of the information you're about to see.

On social media or on your phone? Opening the phone. But then if you look at the first app, it's either WhatsApp or Instagram, typically. Typically those two. Instagram being more dopaminergic than WhatsApp. It's very hyper-connected to the novelty of the information you're about to see.

So Instagram is really novel, loads of new stuff, especially how the feeds are designed now because we're not as in control of what we see, like followers and stuff like that.

So Instagram is really novel, loads of new stuff, especially how the feeds are designed now because we're not as in control of what we see, like followers and stuff like that.