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Tobi Lütke

👤 Speaker
1443 total appearances

Appearances Over Time

Podcast Appearances

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Nice.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

So there's a lot of ignorance that has also led to committing myself to this particular course of action, but it's also like I wouldn't trade it for the world.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I just, so, I mean, again, I do believe in craft.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I do believe in honing craft.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I'm sure you and I will find lots and lots of agreement there.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It's like deliberate practice and just like...

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I find, again, it just matters what you do, then it doesn't matter as well.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

And it's not just that you have to be on.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

The way you do anything is how you do everything is another way to put this.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

To me, my core craft is computer programming.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It's not what I spend really most or any of my day doing at work, but it's the specialization by which I came into everything else that I then learned.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

And so it's like the trunk of the tree of my knowledge.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It's like engineering principles and programming is the trunk, and any of my business skills is a branch, and then what people sort of observe from outside are the leaves, if you will, if you want to follow the metaphor.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I want to still grow my trunk.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I want to understand and play with tools.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

I want to go and spend the Saturday evening sometimes just rebuilding something that I built in the past just to see what I've learned and if I can do it better now.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

and have these kind of projects.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

This is especially useful if you are building something that's going to take a long period of time.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It's like there's no attention on it.

The Shawn Ryan Show
#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

It's like it doesn't matter.