Tobi Lütke

Exactly.

And I mean, again, back to my analogy of a tree, I mean, the podcast and the community built from it is the trunk.

And you can now fill out the tree with more branches that are part of it.

So I, again, and therefore you end up creating something that is not a direct analogous, has no other that are doing the same thing.

It's like now it's like unique.

It like becomes an oak, right?

And I think that it's better to build something that's like a unique form

construct that it's OK that this happened just one step at a time and didn't come from some kind of crazy business plan ahead of time.

In fact, I think the best businesses tend to be the kinds of businesses that would lose at every business plan competition, funnily enough.

And I mean, again, my company itself started like this.

It's like a snowboard store to e-commerce software to really what is Shopify's retail operating system, I suppose, now.

But it's so many things.

The comment on the, we didn't have competition, I feel like I should put some meat on that bone because it's,

Again, obviously not true that there aren't other e-commerce companies and so on.

But what happened is I think we learned what we could learn from them.

And again, I do think it's very valuable to talk about competition, but always from a perspective of what can we learn from them?

What have they figured out?

How do they uniquely handle their particular challenges?

Because we're looking at the same problem space and find different solutions.

And so in a way, they can act as to fill in the blanks.