Tobi Lütke

And all the centerpieces are things that come from the visitors of your podcast.

It's like you built something that's situated in the center of the very community that you built, which is a completely different approach.

It's not better or worse.

It's just very, very different.

And this is what I mean.

like all the interesting things come from like doing differently.

It's like exploring the different paths.

And it's incredible how much people

Like, so many people externalize so much of how they judge if something is good to running it through an internal focus group of how they think everyone else thinks.

And it's like, that sounds really exhausting.

Like, that sounds hard also.

And I'm not sure it's going to be precise, right?

we don't really know all the other people that well, right?

Like we sort of like, maybe have a guess, but like, how about just doing things that you really, really want to exist, right?

Like, and it seems like such a basic idea, but like, I just find so many people are just like, they think there's a game out there that they want to join, which is called the podcast game.

And then they look for the rules by looking at the podcasts that are most successful.

And they think that if they apply, like, if they intuit and extract as many of the rules as laws and then adhere to all of them, they might get the same results.

You familiar with Cargo Cults?

It's one of my favorite sort of World War II adjacent story.

So Pacific campaign.