Tobi Lütke

What is ownable on the internet?

There's two things that you can own.

There's your domain and what's behind it, and there's your email list.

Everything else is rented.

Everything else is leased from others, like your Facebook pages.

depends on Facebook how much reach it has and so on.

That's not a bad thing.

It just is.

If you're selling through Etsy or so, that is also very good, but it is Etsy's listing.

And Etsy will determine if your products show up for a search query or not.

But on your own website, that is your space.

You're gaining sovereignty there.

You can take that entire design that you have and take it with you wherever you go.

You can get all the data from Shopify.

This is super important to us.

So when the mobile phone comes out, it's your job.

We have to figure out how to make it so that your brand looks just as amazing on mobile phones as it does on desktop software.

And that's what he helped everyone with.

And that ended up being the right decision, just as an example in this.

So again, looking at the competition from a perspective of what can we learn from it and can we have a friendly rivalry with them, then has all this worked really well.